Multilines International enthusiastically embraces the recently signed Kenya-European Union (EU) trade deal, which signifies a significant milestone in regional trade. President William Ruto, celebrating it as a “remarkable partnership,” highlights the promising opportunities it brings to Kenya’s business landscape and beyond. The EU, being Kenya’s second-largest trading partner, emerges as a vital economic ally. Spanning 25 years, the agreement solidifies Kenya’s access to a significant export market valued at $1.3 billion (£1 billion), presenting substantial opportunities for local industries, particularly in the agricultural sector, known for exporting vegetables, fruits, and flowers.

Unlocking unparalleled prospects for expansion, the trade deal positions the EU as Kenya’s most important export market. It is expected to boost investment in the manufacturing sector, leading to the creation of numerous job opportunities. Furthermore, it establishes Kenya as a prime destination for European companies seeking entry into the thriving East African market.

As Multilines International, we have well-prepared our extensive cargo freight and transport logistics operations across Uganda, Rwanda, Kenya, and Tanzania to capitalize on the increased trade demand resulting from this agreement. Additionally, we are committed to leveraging these developments to bolster our services and provide efficient transportation solutions throughout the region.

The scale of the Kenya-EU trade deal is truly remarkable as it secures duty-free access for Kenyan farmers to their most significant export market while paving the way for European imports into Kenya. This trade partnership underscores the necessity for local businesses to scale up and enhance their competitive edge against larger European players. With dedication, we support Kenyan businesses in scaling up their operations and thriving in this evolving trade landscape.